Lousy Lane cider - logo & packaging
Watching “A series of unfortunate events” inspired me to create this fictitious brand of cider. It is named after a road “which is bordered by a handful of scraggly trees that produce apples so sour that one only has to look at them to feel ill. It runs across a river said to be made almost entirely of mud and smells strongly of horseradish from a nearby factory.” The tone of this imaginary brand is inspired by Lemony Snicket’s writing – sarcastic and self-deprecating.