This is one of my favorite projects, because I had the extremely rare opportunity of briefing myself. Vest Fest, a hip-hop & underground music festival from Timisoara needed both a concept and a key visual for the 2017 editon, therefore I had complete creative freedom.
First, being a hip-hop festival, I came up with a wordplay for the slogan: “The Land of Wild Beats”. From here on, the ideas just kept flowing: let’s create a robotic wild beast. Let’s make it a wolf for this year’s edition. Also, because Vest Fest committed to planting a tree for each ticket they sell, we decided to add in some nature to the visual as well.
I created two versions of this visual: one in which the wolf was hiding in the shadows, that served as a teaser for the first wave announcement, and one in which the wolf was completely visible, for the final poster.