ATLAS - visual identity
ATLAS is an online platform that connects users with psychotherapists, nutritionists, doctors or trainers via video calls for online sessions or appointments that do not require physical examination. I created their visual identity giving the logo a human touch by adding a custom-made emoji that can change from sad to happy, and can be used separately on various materials. Moreover, the geometric elements that form the nose, the smile and the eye are used for highlighting headings and certain paragraphs. I also created an illustration style for this brand that is used throughout all communication materials. More than 100 illustrations have been created until now.
