The concept:
The idea behind this proposal was to celebrate the imperfection of organic fruits and veggies, which is why I used an oddly shaped fruit as the logomark of Yummy Tummy’s redesigned identity.
Yummy Tummy
Visual identity redesign for Yummy Tummy - a brand of tasty ready meals that uses only organic ingredients. The design process was based on a brand strategy put together by Crafters. Keywords that define the brand: organic, healthy, artisanal, hand made, joyful, tasty, authentic, nutritious.
