![](https://cdn.myportfolio.com/7967a5203d8036dd6d786b46d2e28677/152bd49c-ebac-4478-b103-19e8b3bd9548_rw_1920.jpg?h=9d03e8c032e8841d18431c481599b082)
The concept:
The idea behind this proposal was to celebrate the imperfection of organic fruits and veggies, which is why I used an oddly shaped fruit as the logomark of Yummy Tummy’s redesigned identity.
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![](https://cdn.myportfolio.com/7967a5203d8036dd6d786b46d2e28677/863f8e5b-b0cb-4c38-bae8-aa792d7e7508_rw_1920.jpg?h=2f588793bacd0a13e93b1793c5139eb8)
![](https://cdn.myportfolio.com/7967a5203d8036dd6d786b46d2e28677/7cd6a1a2-4610-4102-8802-05515daeddb2_rw_1920.jpg?h=235dc3fb6068a2bf30af7167e4f5bf4f)
Visual identity redesign for Yummy Tummy - a brand of tasty ready meals that uses only organic ingredients. The design process was based on a brand strategy put together by Crafters. Keywords that define the brand: organic, healthy, artisanal, hand made, joyful, tasty, authentic, nutritious.